The 2023 Ford Bronco and Jeep Wrangler are both known for their off-road chops. But which midsize SUV is right for your adventures? Let us take you on a little tour of each of these iconic models.
Key Takeaways
- The Bronco starts at $34,595, which is slightly less than the Wrangler’s MSRP of $34,595.
- Both of these midsize SUVs were built for the trail, and it shows.
- With its available 4xe plug-in hybrid engine, the Wrangler delivers the highest EPA ratings.
- With its vintage styling, the Bronco is the most attractive option.
Lowest MSRP: 2023 Ford Bronco
These off-road-ready SUVs are insanely competitive, with more than just rugged features in common. But the 2023 Bronco comes at a slightly friendlier rate, with a price that starts at $34,595. The 2023 Wrangler MSRP, on the other hand, is $35,195.
Off-Roading Performance: It’s a Tie!
Both midsize SUVs were designed to go almost anywhere, maximizing traction with standard four-wheel drive and offering a variety of powerful engine options. And each offers a list of trim models, which can deliver off-road-ready upgrades like terrain management systems, disconnecting front stabilizer bars, Fox shocks, and locking front and rear differentials.
The 2023 Bronco is available with two engine options, depending on trim model:
- Turbocharged 2.3L four-cylinder engine (300 horsepower, 325 lb-ft of torque) with seven-speed manual transmission or optional 10-speed automatic transmission
- Optional turbo 2.7L V6 (330 hp, 415 lb-ft) with 10-speed automatic
- Four-wheel drive
The 2023 Jeep Wrangler is available with four engine options, depending on trim model:
- 3.6L V6 (285 hp, 260 lb-ft) with six-speed manual or eight-speed automatic
- Turbo 2.0L four-cylinder engine (270 hp, 295 lb-ft) with eight-speed automatic
- Turbo 3.0L diesel V6 (260 hp, 442 lb-ft) (Rubicon Far Out only)
- 6.4L 392 V8 (470 hp, 470 lb-ft) with automatic (Rubicon Unlimited only)
- Plug-in hybrid 4xe powertrain (375 hp, 470 lb-ft)
Maximum Efficiency: 2023 Jeep Wrangler
With its plug-in hybrid 4xe powertrain, the Wrangler earns an incredible 49 MPGe. However, when the plug-in battery runs out of juice, the powertrain switches to gas-only mode, earning 20 mpg combined. The Wrangler’s next-most-efficient engine option is its turbodiesel six-cylinder engine, which provides up to 25 mpg combined.
The 2023 Ford Bronco does a good job of balancing power with fuel economy, even if it’s not as efficient as the Wrangler. Both its base turbocharged four-cylinder engine and optional turbo V6 earn up to 20 mpg combined, depending on trim model and equipment.
All-Out Style: 2023 Ford Bronco
Both of these midsize SUVs are ready for your adventure, with standard removable roofs and doors. And each offers your choice of a convertible soft or hard top!
However, the Bronco is undeniably stylish. This modern SUV borrows design cues from the original 60s Bronco, but also adds its own take on off-road style, with rounded headlamps and a grille that proudly reads “Bronco.” And the new Heritage and Heritage Limited Edition trim models are even flashier, featuring an Oxford White roof and grille.
The Jeep Wrangler is certainly recognizable. And, just like the Bronco, it’s available as a variety of trim levels with upgrades like leather upholstery and special exterior badging available. But, in spite of its rugged exterior styling, the Wrangler just isn’t as swanky or modern as the Bronco. To say it hasn’t changed much over the years is a bit of an understatement!
Your New Midsize SUV
If you’re after an off-road ride with maximum style and the lowest potential price, that’s definitely the 2023 Ford Bronco! Go anywhere with this adventure-loving Ford SUV.